Built from the Ground Up. Backed by the Culture

From summer camps to celebrity games, KSØKS shows up where sport, style, and self-expression meet. When respected voices wear your gear, it means something — and we’re just getting started.

Comfort, Character, and a Commitment to More

Style rooted in purpose. Built for those who move with meaning

KSØKS was founded by KJ Helton — a former basketball player with a creative streak and a deep respect for quality and originality. What started as a simple project tie-dyeing socks while working at a summer camp quickly turned into something more. The vibrant designs caught attention on local courts and sparked something real — a desire to build a brand that blends comfort, individuality, and purpose.

KSØKS was never just about apparel. It’s about expression. It’s about creating something that feels good to wear and says something when you do. Every piece — from our signature socks to our full apparel line — is crafted with intention. From the materials to the fit, every detail is chosen to support people who are active, creative, and unafraid to stand out.

From 6-Packs to 1,000 Pair Orders

Started by hunting down cheap Nike 6-packs to maximize profit — now I’ve built KSØKS, a sock customers trust for quality and comfort.

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Bigger Than Product

As the brand grows, the mission stays grounded: make high-quality, comfortable apparel that reflects style and individuality, while giving back to communities that need it most. KSØKS supports initiatives that provide mentorship, access, and opportunity to underserved youth and beyond.

This isn’t a big corporate brand. It’s personal. It’s driven by someone who knows what it’s like to want more — more expression, more impact, more meaning in the things we wear every day. KSØKS is for anyone chasing something bigger — and wants to feel good doing it.